I'm a designer specializing in conversion and growth for DTC and wellness brands. I enjoy solving problems end to end, with equal care for performance and polish.
Selected work
Owned design across two migrations, rebuilt their seedling redemption system, and drove $300K+ in annual revenue and savings.
Drove a 38% increase in CVR through a ground-up redesign and landing page improvements.
Helped scale brand from $34K to $3.5M+ annually through design and development across multiple storefront iterations.
Drove a 10% increase in both CVR and profit-per-visitor by proposing and executing a research-informed shipping-rate A/B test.