I'm a designer working across product experience and growth, from strategy through build. I enjoy solving problems end to end, with equal care for performance and polish.
Selected work
Owned design across two platform migrations, including a redesigned purchase journey and seedling-credit system that drove $300K+ in annual revenue and savings.
Rebuilt a fragmented product-discovery and purchase journey end to end, with post-launch conversion increasing by 38%.
Reversed a declining conversion rate by reshaping the landing experience around customer research after two earlier redesigns underperformed.
Identified shipping costs as a major source of hesitation, then proposed and ran two shipping A/B tests that increased profit per visitor by 5–11%.