Growing brands through conversion-led design

I drive growth for ambitious DTC and wellness brands through conversion-led design, leveraging analytics, user research, and clear, compelling copy. I enjoy working with sharp, fast-moving teams that are committed to both polish and performance.

Peet's Coffee
Simon Pearce
Anyday
Lettuce Grow
Rishi
Peet's Coffee
Simon Pearce
Anyday
Lettuce Grow
Rishi
Lettuce Grow testimonials and social proof grid with ratings, quotes, and lifestyle photography

Lettuce Grow

Owned design and CRO across two complex platform migrations, redesigned and rebuilt the storefront in Replo, and drove $300K+ in annual revenue and savings.

Aeromixer hero with headline mix and aerate with one pump and lifestyle photo of grower in a field

Aeromixer

Helped scale the brand from $50K to $3.5M+ annually through design, CRO, and development across multiple storefront iterations.

Bustin Boards website hero showcasing longboards and brand imagery

Bustin Boards

Drove 38% increase in CVR through a ground-up redesign, ongoing site-wide optimizations, and landing page improvements.

Julian Sherr

About

I’ve been working in DTC for over a decade, with a background in applied mathematics. I’m currently based in Southern Oregon.

You can reach me at .