ROLE
Design, CRO, and dev support
Platform
Responsive web
Link
Overview
Invented and patented by a team of Southern Oregon-based farmers, Aeromixer is a pump designed to mix, aerate, and distribute agricultural feed mixtures to plants.
The Aeromixer team approached me to overhaul their ecommerce website in 2019 after struggling to gain traction both online and with in-store product placement.
Although their product was the only of its kind on the market, and customers loved it, their existing website was was quite bare-bones—essentially an all-text landing page with the ability to purchase via PayPal. Online sales were minimal, and they suspected retailers weren't taking them seriously, in part due to the site's design.
Following the redesign and rebuild, Aeromixer was able to scale from low-five-figure to mid-seven-figure annual revenue in two years.