Aeromixer is a bootstrapped DTC company with a patented pump designed to mix, aerate, and distribute agricultural feed mixtures to plants. I helped them scale from $50k/year to $3.5M+/year, owning design, conversion optimization, and development.

Aeromixer is a bootstrapped DTC company with a patented pump designed to mix, aerate, and distribute agricultural feed mixtures to plants. I helped them scale from $50k/year to $3.5M+/year, owning design, conversion optimization, and development.

Aeromixer is a bootstrapped DTC company with a patented pump designed to mix, aerate, and distribute agricultural feed mixtures to plants. I helped them scale from $50k/year to $3.5M+/year, owning design, conversion optimization, and development.

Summary

Helped scale agricultural DTC company from $50k/year to $3.5M+/year, owning design, conversion optimization, and development

ROLE

Design, CRO, and dev support

Timeline

2019 - present

Timeline

2019 - present

Platform

Responsive web

Overview

Invented and patented by a team of Southern Oregon-based farmers, Aeromixer is a pump designed to mix, aerate, and distribute agricultural feed mixtures to plants.


The Aeromixer team approached me to overhaul their ecommerce website in 2019 after struggling to gain traction both online and with in-store product placement.


Although their product was the only of its kind on the market, and customers loved it, their existing website was was quite bare-bones—essentially an all-text landing page with the ability to purchase via PayPal. Online sales were minimal, and they suspected retailers weren't taking them seriously, in part due to the site's design.


Following the redesign and rebuild, Aeromixer was able to scale from low-five-figure to mid-seven-figure annual revenue in two years.